Your brand, product, and product launch campaign must be something your audience can relate to that feels real to them and represents a purpose they can support. Make your target audience members brand and product advocates by letting them try the product before it’s launched. Each and every day technologies and data optimizing techniques are changing, so the industry. You may be surprised to find how easy it is to get an editor’s email address. Many times, they will appear on the masthead of the site or in the person’s bio.
Your marketing campaign needs to excite existing customers and attract potential customers. And once you’ve got your target audience’s attention, your marketing strategy should build a relationship with your buyers so that they keep coming back. When creating your product launch strategy, be sure to provide specific examples as to why your product is better than that of a competitor. Without identifying these key points, your target audience may not be inclined to consider your product when there is already a feasible alternative on the market. For that, an explainer video that can be easily shared on your channels might just be the solution. Nowadays, many companies opt for reputed event production teams that can liven up the event to the already built hype.
Pro story telling
For Example, Over the past 12 years, Google has been launching Santa tracker, an educational yet fun game that parents and children enjoy during Christmas. Although there are some industry-specific holidays or explore times of the year, you can choose where the industry sees peak inactivity. Specify how you will engage with the target audience and buyer personas. Your product launch could also have an introductory price point for those who pre-order. Balance your pricing strategy between being competitive and value-focused with the need to turn a profit.
Why is pre launch marketing crucial for a successful product launch?
Pre-launch marketing is meant to ensure that when you go live, there already will be a community excited about and waiting for your product or service. This will help with building momentum for the campaign and will provide initial organic and viral uplift.
And while the above factors are the most common reasons for a product launch failure, they are by no means all-inclusive. The reason for a failure could be something you might never have thought of before, such as a website that is difficult for visitors to navigate. So, if you do experience a failed product launch, don’t despair.
Target the ideal customers
Along with any other marketing activity that’ll get your product in front of the right people and create a buzz around it, like press releases and launching on Product Hunt. As we’ve said, your strategy should be based on every step you’ll take in order to make your product launch successful. To sum up, a launch strategy needs to be implemented early on so that potential customers learn about your new product and how it can help them. We’ve said that having a product launch strategy is important so let’s dive deeper into the reasons why.
All those – plus more – are questions that need to be answered as part of your product launch strategy. Manage all your Instagram marketing alongside your other social platforms with Hootsuite’s time-saving tools. From a single dashboard, you can schedule posts, Stories, and Reels, engage with your audience, and measure your social ROI. Lil’ biased here, but Hootsuite really is a great choice to manage all your social media marketing. We have all the basic tools you need, like scheduling, planning, and analytics, as well as advanced capabilities to take you even further.
Pre-launch Marketing and its Role in Developing a Product Strategy
If you have short-form videos and long-form videos, you may be putting those on different platforms. Additionally, you can do things with one length of video that you can’t with another, your editorial guidelines should reflect this. For example, a younger person who loves to travel might react better to content that showcases a product being used in the context of an adventure. However, this might not work well for someone who enjoys the same product to keep children safe because kids get hurt when they go on adventures.
You’ll reach a lot of people with your launch, but it often takes several touchpoints before someone is convinced to start a trial or get a demo. Make sure to continue to move folks who’ve raised their hands as «interested but not ready to buy» down your funnel. If you running an event, make sure your sales team has the opportunity to talk to customers in an organized way. That might mean ensuring there is a comfortable space for them to meet with customers, computer access, or a system for booking meetings. Mainly because no matter how good your positioning is, it takes time to get the pitch down, and not everyone will get it.
Simply put, 18 Strategies To Boost Your Product Launch Marketing Strategy allow you to refine your marketing and segment your audience. These are just some examples, but they can undoubtedly help raise the profile of your business without costing much — the only real expenditure is time. Instead of spreading your capabilities across several initiatives, try focusing on those that will support what you’re doing right now. Use social audio to your advantage by joining or hosting your own social audio room. Pick a platform, share it with your followers, and build your community. You can even host Q&A sessions and conferences about your new product to spark interest and drive sales.
Bonus points if you can come up with a reward that also helps promote your brand. For example, if you’re launching a new line of haircare products, a reward could include some samples of your first line of products. Pre-launch marketing is meant to ensure that when you go live, there already will be a community excited about and waiting for your product or service. This will help with building momentum for the campaign and will provide initial organic and viral uplift. For marketing feedback loops to work, companies must actively ask customers to leave feedback because that’s the only way how to get enough data. When it comes to using social media for new product marketing, less is often more.
Use the 80/20 rule to prioritize your content creation
Or have you seen that “Little Miss” meme that a bunch of brands are sharing? There is always a social media trend spreading like wildfire, and participating is a good idea! Get creative and consider how specific trends can relate to your product. Just make sure you are staying authentic to your company’s values and voice.
- This will help you to get your Etsy products in front of the right customers, which will result in a greater ROI.
- Digital PR plays a significant role in launching new products.
- You can set this up by going to Pinterest, choosing Settings, and clicking Claim.
- They used this technique to grow their Instagram account and gain new followers who may be interested in their content.
- Mainly because no matter how good your positioning is, it takes time to get the pitch down, and not everyone will get it.
- In other words, they publish the content and then hope that people will find it.